All too often, sales and marketing people have different objectives. If they do, they can spend more time bickering than creating bottom line results. Or worse, they just go their separate ways.
If you want to find out if your sales and marketing people are working together, send them a simple questionnaire. Make sure a copy goes to every sales rep, manager and executive. Send it to every person in the marketing department and the people at your ad agency, design studio or public relations firm.
Ask them this: “In fifty words or less, who is our ideal customer?” The answers will be revealing.
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