The Most Important Thing To Have in Business: Trust

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Everyone wants to be able to trust their peers. In business, trust is everything. Clients put faith in you, co-workers rely on you, and even managers can put all their faith in you getting the job done. Earning this kind of trust doesn’t come easy, but by slowly building it up, trust can be your middle name. These are a few benefits of building trust in the business world:

Create Connections

When a person is considered trustworthy, they will get more opportunity to build relationships that benefit both parties. In order to increase your client size, and have a lasting relationship with a business partner, trust needs to be the basis. The more trust there is with a company, the more chance that business will grow. Whenever things get too tough, or a big problem is on the horizon, you want to have someone to go to help you out. It’s always comforting to know that through your trustworthiness, you have a wide selection of people to go to help remedy a situation.

Ensure The Right Fit

Building trust will help a client find comfort in doing business with you. When the trust isn’t there, a client could easily go and check out the competition, and leave you in the dust. Trust requires a certain attitude that makes you genuine. The more real your offer or pitch sounds, the better chance a client will accept it. Help them remove any doubt hat you aren’t what you say you are. Ensure to them that they are making the correct choice.

Build a Trustable Reputation

Ever wondered why a co-worker get the big projects and you don’t? You may not have as much of a strong trustable reputation. Building this is important to gain more responsibility, but know that other people think of you when it comes to tackling a big problem. When you have a trustable reputation, you’re more likely to have more opportunity to shine. Build a trustable reputations to go the next level with clients, and business as a whole.

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3 Outside the Box Social Media Strategies

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When the tried and true methods of social media engagement fail you, sometimes you have to get a little crazy to find success. So what exactly can you do in these situations to breathe some new life into your social media spaces? Check out these 3 out-of-the-box social media strategies designed to spice up your social media channels with the hopes of bringing more engagement.

1. Share Fun Content

One noble goal in the realm of social media is creating content that your followers actually want to see in their newsfeed. To achieve this lofty goal means being willing to post content that is outside of the professional range. Your content might need to be slightly off-topic for your business—your content needs to be fun.

So what kinds of fun content should you post? There is no simple answer, as the type of content you should post depends entirely on your audience. However, some examples might include memes, funny videos, or online quizzes. Keep in mind, however, that the content you post should always make sense for the company voice you would like to cultivate, and if possible try to loosely relate it back to the company somehow.

For example, instead of just re-posting a cute cat video, you could add something like this: “This video is melting the hearts of all the pet lovers we have on staff here at [company name]. Is your office a cat office or a dog office?”

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Game with Your Followers

Similar to how your users want to see content they actually care about, they will also respond more often (and more enthusiastically) to any sort of engagement from your social media accounts. One outside-of-the-box method of going about this type of engagement is to play games with your followers.

What types of games? You could try posting riddles (cheesy or otherwise) and perhaps even rewarding the first user to correctly solve it. Additionally, you could try engaging with your followers by playing app games with them. Remember: if something interesting happens, consider posting about it!

Don’t Limit Yourself to Business Hours

The world of social media doesn’t limit itself to normal business hours, and neither should your business. One potentially rewarding way to increase your social media presence is to hire a social media specialist to monitor your social media channels constantly, making it possible to create reactionary posts at nearly any hour.

In addition to the benefits gained by having nearly round-the-clock monitoring, hiring a social media expert ensures that your posts have a consistent voice and that posts are created by someone who you know you can trust.

The results can be astounding. Taco Bell is one company that does this very well, inspiring a following on Twitter due to the company’s hilarious posts, which inspired a BuzzFeed article. On a larger scale, many companies took advantage of the blackout at the Super Bowl in 2013 to push their brands, resulting in viral success.

What do you think about these social media strategies? Would you use them for your business?

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